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SHTF Weblog is rebranding to Survive Doomsday. The positioning nonetheless has the identical proprietor, me, Derrick James. The identical rebranding is going on for all related social media channels. The online tackle has modified to mirror this. All SHTF Weblog articles are actually being forwarded to their new Survive Doomsday URL addresses.
Why Rebrand SHTF Weblog?
Once I began this web site again in 2007 there have been – actually – solely a handful of prepper blogs. Actually, there have been nonetheless comparatively few blogs altogether, and most of these had been private blogs run on Blogger. On the planet of on-line advances, 2007 was a very long time in the past. Loads has modified in that point.
I at all times appreciated the “SHTF” prepper acronym, and I’ll miss that as a part of the model, however “weblog” now feels… outdated. Whereas the identical weblog nonetheless exists, and can live on beneath Survive Doomsday, to be a profitable model in at the moment’s world you want greater than a web site. Again in 2007, a weblog was all one wanted.
Right now, social media accounts and video content material performs a a lot larger function than only a weblog. Put merely, the model must be way more than only a web site now and “weblog” doesn’t match a YouTube channel, TikTok channel, Pinterest web page, and so on.
Why Survive Doomsday?
I registered SurviveDoomsday.com years in the past once I had the thought of making a survival sequence of books beneath the title. That was once I was frequently publishing prepper books beneath my different prepper enterprise, Prepper Press. I should still develop that sequence of books, however I’m utilizing the title now for my overarching on-line prepper presence.
There are a a number of causes for Survive Doomsday:
- The title sums up what my content material is about. Granted, “doomsday” is a bit excessive, however that’s high-quality. My content material covers easy, short-term survival to extra excessive “doomsday” survival.
- It’s simple to recollect. “SHTF Weblog” summarized the weblog facet of the enterprise, however “SHTF” was solely understood by preppers already within the know. An off-the-cuff reader stumbling throughout the positioning had no thought what “SHTF” was. I wished a reputation that simply summarizes the kind of content material I publish.
- I really like the brand. I at all times struggled with a “SHTF Weblog” emblem. For some time I used to be utilizing a fan icon merged with a radioactive image, however that fan emblem was shitty (ha ha). I by no means appreciated it so then I transitioned to sharing the Prepper Press squirrel emblem, which I nonetheless like, however that compromised the Prepper Press model which ought to stay unique to the prepper books I publish. With Survive Doomsday I used to be in a position to create a spin off the outdated Civil Protection emblem from the Chilly Conflict period. Exchange “CD” with “SD” and – *bam* – an incredible prepper emblem!
What’s Subsequent?
Extra of the identical nice content material on the web site with a further deal with including extra video content material to the Survive Doomsday YouTube channel. I’m within the strategy of liberating myself up of another, unrelated obligations to present extra consideration to prepping and producing prepping content material. The necessity for private prepping is bigger than ever earlier than, and whereas there are actually numerous prepper content material producers writing articles and making movies, I wish to suppose that my perspective is of worth to many.
Keep tuned for extra to come back!
