In the event you missed the final SITREP, click on right here.
What’s up, guys? I hope you’re all doing nicely. Simply checking in with a brand new SITREP. In the event you’re new right here, this implies “Scenario Report.” I prefer to put these out every so often to maintain you all knowledgeable on what’s occurring inside our operation, from content material creation to enterprise improvement tasks. On the base of this publish, additionally, you will discover our “Ops Radar,” so you should definitely examine that out to remain up on every thing now we have within the works. We prefer to preserve it clear right here as a lot as attainable. With that being stated, listed here are a number of bulletins.
APOLOGIES
I’m sorry I’ve not been pumping out tons of contemporary new free content material for our YouTube Channel and Weblog these days. There are lots of totally different causes for this, however the brief reply is that I’m one man, and I’m unfold skinny. I’m engaged on it, although. Within the early days, after we have been only a YT channel, it was straightforward to remain in line with content material creation. As we proceed to develop, we proceed to construct merchandise and packages and all kinds of invaluable sources. This calls for a variety of my time, and sadly, as a lot as I hate it, content material creation ceaselessly takes a again seat throughout this time. Nevertheless, as I discussed, I’m engaged on it.
Over the previous few years, now we have gone by means of many obstacles and difficult conditions. It pressured me to take some exhausting appears at our enterprise’s numerous elements to “trim the fats,” so to talk. I’ve been working extraordinarily exhausting to simplify, automate, and streamline as a lot as attainable to provide me again extra time to pour into creating free content material for our channel, weblog, and different social pages/teams. Once more, I’m one man, and I nonetheless run just about every thing right here alone. We’re not fairly prepared for growth when it comes to personnel simply but, but it surely’s coming. When it does, I’ll start to delegate and open up extra time for creating. I do all of our filming, modifying, planning, and many others. Finally, we can have a crew to assist these efforts to be extra constant. So, I apologize for the dearth of contemporary content material however know that it is going to be coming again, and my objective is for that to occur late this yr.
SHIFTING GEARS
When 2021 kicked off, I had huge plans to perform lots in content material and enterprise improvement. I nonetheless do, however I just lately determined to shift my gears to deal with my coaching dramatically. 2020 put strain on all of us. It wasn’t all unhealthy, although. It shined a lightweight on the preparedness business and woke many new folks as much as the concept of getting ready. Preparedness is beginning to go mainstream, and I, for one, am excited to see it. We’ve been begging folks to pay attention and get up for many years. In a method, current occasions have finished lots to assist our business, and many individuals on this area have grown lots. Nevertheless, we obtained hit fairly exhausting in some essential methods. We additionally weren’t positioned appropriately to capitalize on the publicity. A few of you might do not forget that we have been nonetheless recovering from some errors I made a number of years again at any time when 2020 determined to kick us within the tooth.
It hurts to say, however we weren’t ready for it as a enterprise. It enlightened me to many issues we wanted to repair, although, and whereas it was essentially the most annoying yr of my life, I’m grateful to have had the expertise of it. It taught me lots. Nevertheless, it took a extreme toll on my physique and thoughts. The stress and strain almost killed me at some factors, however in the long run, we persevered, and I’m so grateful for that.
DEALING WITH LOSS
On high of every thing 2020 threw at us, we additionally misplaced my good pal, enterprise companion, and private coach Eddie Debus round Thanksgiving final yr. It hit me very exhausting, and I’m nonetheless processing it and unraveling our companies. Simply two weeks earlier than he died, he delivered the foreword for my guide, The Primal Methodology. We had many plans and tasks within the works, and It’s been lots to deal with. Eddie was an excellent coach and a correct Viking within the fashionable age. We deliberate to alter many lives collectively. It pains me an excellent deal to know he’s not right here to assist me try this now, however I’ll do every thing I can to proceed carrying the torch.
Evidently, between 2020 and dropping Eddie, I fell off the wagon with my health and coaching routine. So, it’s time to get proper and honor Eddie by getting my shit again collectively in that division. As a substitute of attempting to steadiness it and section it again in slowly, I’ve determined to take as a lot of a hiatus from “work” as I can to spend the following 3-4 months virtually solely centered on my coaching, vitamin, and restoration. I’ve recommitted to each MMA and weight coaching. I’ve created an in depth plan to comply with and might be beginning it this coming Monday.
IN THE MEANTIME
I might be placing many issues on pause and pushing some tasks into the long run to clear the time for my coaching over these subsequent few months. We’ll nonetheless definitely be working and lively, simply not on the identical capability. That is simply one thing I’ve to do, and I hope you guys perceive. We’ll put out some content material throughout this time, and we are going to nonetheless be engaged on some biz dev tasks, simply not a ton. If you want to comply with me personally and sustain with what’s occurring, you should definitely take a look at my private model, @PrimalOptics.
This model is the house for every thing else I try this’s not beneath the MASK umbrella. There’s some overlap, however usually, it’s fairly totally different. I’ll be doing issues like music manufacturing, tech stuff, videography, images, consulting, and many others. Issues that simply don’t actually match right here. That’s why I created it. There’s much more to me than what you see right here beneath MASK. I hope you’ll test it out. I’ve lots deliberate for it. Nevertheless, similar to I’m pumping the breaks on issues right here at MASK, I’m additionally pumping breaks on every thing else I do as nicely in order that I can deal with these subsequent few months. Most of our biz dev tasks will nonetheless be lively, however progress might be gradual. Nearly all of our basic content material tasks are getting pushed out, although. So it would appear to be I’m off the grid at instances.
WHAT’S NEW?
- Nicely, my guide is now accessible in all three codecs. Paperback, book, and audiobook! I even narrated it myself. You’ll be able to seize it on Amazon proper now!
- Our allies over at 3V Gear are launching a model new line of customizable knives, and they’re fairly sick. Make sure you examine them out.
- I’m engaged on new curriculum updates for our coaching course Operation: Optimize and plan to publish them in the direction of the top of this month/early subsequent.
Except for that, we’re actively chipping away at a few of our highest precedence improvement tasks. You’ll be able to see them under.
The Ops Radar you see under might be exhibiting many tasks over the yr. We’re constructing out this mission database in an effort to see inside our operation, make strategies, and get a greater view of what we’re doing. Please you should definitely bookmark the (Ops Radar & Milestones Web page) to reference every so often! We might be including much more to it as time passes.
