For those who missed the final SITREP click on right here.
Man time flies! Can’t imagine it’s already been 3 months since we kicked off 2025. Let’s kick this quarter off with some advertising and marketing discuss… We dove straight into our Operation: Visitors Jam promoting undertaking a couple of months in the past however shortly bumped into some challenges. You see, in comparison with the final advertisements marketing campaign we ran, the meta platform has developed a ton so a number of issues are totally different now and there’s been a bit of re-learning curve for me. We are going to finally run advertisements on totally different platforms outdoors of Fb too however we had good success with FB advertisements previously, so with some tweaking, we should always be capable of generate comparable if not even higher outcomes this time. Nevertheless, it didn’t fairly go as deliberate and we bumped into some conversion points.
Initially, we have been simply going to drive site visitors straight to our Discord server, skipping a gross sales funnel utterly. Nevertheless, undecided why, however that wasn’t performing effectively though it was a free supply. We shortly pivoted to working the advertisements to our major recruitment funnel for the tribe, however the outcomes nonetheless weren’t coming in.
We cut up examined some creatives, (the advertisements themselves), then we examined some new focusing on and viewers setups, and after testing all of it by way of trial and error for about 2 months, we nonetheless didn’t see any conversions. So, now, we now have pressed pause on the marketing campaign to evaluation, revise, and optimize every little thing we are able to much more to diagnose and repair the difficulty. This implies some funnel re-design, presumably a brand new recruitment video, and bettering our messaging. There’s actually not a lot we haven’t optimized but in relation to these things. We’ve spent a few years doing this already and had it dialed in properly. Nevertheless, since migrating from previous software program instruments again to self-hosting, we appear to have developed some unseen points that could be hindering our funnel conversion.
I had anticipated challenges with this undertaking however I didn’t anticipate zero conversions. Though we’re working a low beginning funds which takes longer for the AI to study and optimize the campaigns, and longer for us to collect the info we have to make changes, I nonetheless wasn’t prepared for zero. That was a bit surprising. I’ve religion although! We are going to get the kinks labored out and gross sales flowing as soon as once more. It’s simply going to take a bit extra persistence and execution.
Sufficient advertising and marketing mumbo jumbo! What else has been happening?
Whereas we now have a couple of different tasks on the radar, we’ve needed to restrict our scope to the needle transferring issues for now and getting this marketing campaign “within the black” is crucial for us. So in the intervening time, that’s going to remain our focus this quarter until we begin seeing some development. Outdoors of that, I’ve personally been locked in on my health and well being. Coaching a ton, crafting and implementing diet enhancements. Subsequent Monday I’ll obtain my BJJ purple belt promotion, which is one thing I’ve been working in the direction of for some time now. Finally I’ll be leveraging all my expertise in combatives to create extra wonderful content material for you all and for our Warrior Mission Program.
I’ve additionally been arduous at work on retaining our tribe engaged in our Discord through our superior behavior growth challenges, constant day by day engagement, and so on. We’re doing every little thing we are able to to foster a extremely engaged group. No one likes becoming a member of a ghost city stuffed with lurkers within the shadows. We would like motion takers, not motion talkers in our tribe! I do know it would appear to be we’ve gone off grid in relation to socials. I’ve not been making free content material for our YouTube or something for awhile. Not been posting on our IG or FB… I’ve truthfully simply been attempting to remain locked in with our lively tribe members inside our Discord, that’s the place the motion occurs and the place you’ll discover me. That mentioned, we can be getting again to common constant content material output and social exercise later this 12 months as we get the advertisements marketing campaign performing once more. Social platforms have by no means as soon as proven us any algorithmic help which has pressured us to concentrate on paid promoting to develop now. Content material creation constructed what we now have and to start with, it’s all we may do, however now, they shove us so deep within the social darkness that no person ever sees the content material we create irrespective of how wonderful it’s. Belief me, I promise we’ll get again to regular content material creation. I actually miss doing it. It’s simply arduous to maintain doing it when the platforms present us zero love in publicity.
My aim is to leverage advertisements and get our enterprise again to a wholesome working degree, as that begins taking place, we’ll choose content material manufacturing again up large time. Promise! 😉
That’s all for this SITREP! Make sure you be part of our free Discord and improve your preparedness TODAY!
